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Robin and Marion Jones, Croque-en-Bouche,

Old Post Office Cottage, Putley Green, Ledbury HR8 2QN. t: 01531 670809   f. 0870 7066282

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E-COMMERCE

The Web is a great place to sell stuff. Until recently I sold wines online and used some specialist software, but then I had a list of 400 wines to manage. The wines were in a separate database, and with a shopping basket and processing forms. Payment made direct to HSBC, without my seeing any card details, which makes it doubly secure (web buyers worry about security!)


Destination Champagne is a book site. Check it out. It has only one product, a guide book. But the price is different depending on where you want it sent, and you can also buy it as a download. The book is £14 but the download is a bargain £3.50, though still nicely profitable. We use a Paypal account, which is quick to set up. Punters pay them, using their existing Paypal account or a credit card. Email comes, and we send back a standard message, telling them a password to download the book. Paypal charge about 3.5% plus 20p. The rest is clear profit. And not pricey to set up.


On the Destination Champagne site you are only going to buy one copy of one product, but Paypal can do multiple purchases, and have a simple shopping basket too. Wine Behind The Label sells books, software, event tickets, allsorts.

Look at www.winebehindthelabel.com/paypalorders.html

Costs depend on complexity. A shopping section like on my wine site would swallow £800 easy. There is a lot to set up - and test! But some basic Paypal stuff? £50 - 100 would cover it. Not much work but you have to set yourself up with a Paypal account. (I’ll tell you how.)


An added extra that is useful is Google Analytics (free to use but a bit of time to set up) you can know exactly who is visiting, when, which pages are looked at and how many pages per visit. And what keywords they are using to find you in Google. Helps tuning your site no end. Ask us about this stuff.