This uses Google Adwords, and in quite a clever way. With a small part-time business
like this, ad spend had to be kept low. The main search terms here are ‘accommodation’,
‘b & b’ etc. with ‘malvern’. We don’t do any ’accommodation’ combos as competition
is high , just the ‘b & b’ variants which cost half the money. Not 100% cover, but
THE OLD CROQUE
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