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Robin and Marion Jones, Croque-en-Bouche, Grooms Cottage - Underdown, Gloucester Rd., Ledbury, Herefordshire HR8 2JE. UK

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This site was done for Mark and Dena Black, who also run Bairstows Lodge, and has been very successful. In its fourth year, last Summer was been pretty well fully-booked, and the only advertising is from Google Adwords. Note the search engine-friendly heading text in italics at the bottom, and clear contact details. Basic stuff, but do you see it on all sites you look at? Before you come to me, have a tour round the competition’s sites. See what they do. And don’t do. And learn.

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