I have personally built well over 100 websites since 2002, when we started commercially.
I’d run our own restaurant site since 1997, and started with that experience. If
you’re in the hospitality business, a main reason for hiring me, is that I know the
technicalities and vocabulary of food and drink (and I can spell!). That way I spot
the errors and problems ahead. But then I’m also practical about what my customers
need from a site. I do know about running a business, what matters!
Technically, my sites are not trying to be too state-of-the-art. I’m designing for
the real world, that sells stuff. Some use small Flash! graphic animations - but
recent sites do not. iPad and iPhone users can’t see Flash!, so new sites don’t use
it, and existing customers will need a bit of updating.
Most net users - your potential customers - really, just want easy, organised access
to information - a quick download that fits their screen, and 17” flat screen is
the very basic minimum these days. But most have bigger screens (or high resolutions
like on laptops) and nearly all broadband. But remember up to 10% are not on broadband,
and there’s plenty of alternative browsers out there, which we must cater for - a
significant number are now on Firefox and Chrome. Internet Explorer is no longer
for everybody. And, attention spans are very short on the net. Give fast service
or lose punters.
The rule is... The homepage must show promise (i.e. be working) in 15 seconds, and
be all there in 40 (even on a slow connection). And no page more than three clicks
I do thoroughly test my sites. They are logically arranged... and they do work! But
the acid test is to see the sites. Each has notes to show the salient features. Click
‘websites’ above left and choose a site. It will open as a page within a page. There’s
quite a number of big files; sorry for the delay if your connection is poor.