Shaun Hill at the now-retired Merchant House in Ludlow, used to do his own list.
Whilst he’d always chosen good and interesting wines, the list itself did the restaurant
and the diners no favours, but he had neither the time nor the DTP skills to work
on it. His and Anya’s highly-rated restaurant was already fully booked months ahead,
so he asked me to look after the list. It was the AA Winelist of the year 2004. See
the winning list pdf? I designed what he wanted: a lean, economical list without
flummery. Max. 90 wines and tried to cover all the main varieties and use top artisan
producers. Each weekend, he e-mailed his vintage and wine changes, and when he opened
again, I’d sent back new sheets. Always up-to-date. Now I look after the list for
Shaun’s current venture, The Walnut Tree. Shaun had very definite ideas for his list
and I have made them work for him. In preparing the list we tasted 198 new wines.
Not as much fun as it sounds. See the WT list?
The Angel Hotel like a similar lean style, and I’ve got them eight major ‘Awards
of Excellence’ from ‘Wine Spectator’ magazine. Angel wine list pdf?
Menus and wine lists were our life for 25 years and it’s nice to continue to have
wine lists to play with. Design is important, but content more so. Wines have to
be organised, have range for all tastes, and be described interestingly. Wine lists
still scare some people! So many lists are unhelpfully organised and miss-spellings
and naming errors are too common. ...See some tips?
The Fox and Hounds Pub in Wiltshire had a list done for free(!) by their wine merchant,
but decided to spend a couple of hundred pounds, for me to get it right. Click the
old list and new list and compare!